About the Work
VOXD Consulting is a Salesforce consulting company that specialises in building solutions for Staffing and Recruiting organisations. We worked with VOXD to define their brand strategy, designed brand assets and built their new website.
VOXD Consulting required a digital partner to bring clarity to their value proportion and the marketing of their niche service offering. They wanted to showcase their voice of experience and reputation through a clear brand and identity.
Statement of Requirement
- CRM Integration
- Future Expansion
We designed the service to maintain a consistent brand across all interaction points, solidifying the Help to Buy brand and underlying the backed by Government sub-branding. Emphasising accessibility, we rigorously tested the site with personas using assistive technologies in the GDS Empathy Lab. Working closely with the internal IT team, we established the relevant secure hosting environments in Microsoft Azure. We developed the mobile-first service using open-source technologies, including an integrated data service to integrate data from third-party
systems using APIs and automated data pipelines with Homes England’s backend systems, ensuring a smooth user experience.
Through discovery, and design sessions we were able to present a visual identity toolkit (including new logo, tone and guidelines and defined brand values) as well as design content and build the new VOXD website (VOXD.com).