About the Work
SpaceOS approached our agency with the vision of infusing their app with dynamic animations to enhance user engagement and provide an immersive experience. Recognising the potential to elevate their digital presence, we embarked on a collaborative journey to realise this vision.
As part of the project, we were tasked with creating animated content that would help users understand the tenant management app better while staying true to the SpaceOS brand identity. Achieving this required an in-depth understanding of their brand values to ensure that the animations aligned with their image and target audience. Additionally, we had to make sure that the animations were adaptable for different social media platforms, catering to specific user experiences and technical requirements.
Statement of Requirement
- Creative Development and Ideation: We facilitated a workshop that fostered an environment of creativity and innovation, allowing for the exchange of ideas that shaped the project’s direction.
- Production Management: Our team meticulously managed the production process, ensuring that each phase of the project was executed with precision and in accordance with the agreed timeline.
- Motion Design and Animation: We crafted bespoke animations that brought the app’s interface to life, creating a visually engaging and interactive user experience.
- Text-on-Screen Script: A compelling narrative was developed for the text-on-screen elements, designed to complement the animations and enhance the overall storytelling.
- Storyboarding: The initial storyboard laid the foundation for the visual journey, which was refined through two comprehensive rounds of revisions, ensuring every detail was perfected.
- Music Sourcing and Licensing: We sourced and secured the rights to a soundtrack that resonated with the app’s brand and the animations, adding an auditory dimension to the visual experience.
- Multi-Format Exports for Social Media Campaign: The final animations were exported in various formats, optimised for a targeted social media campaign to maximise reach and impact.
The project commenced with a creative development and ideation workshop, where our team and SpaceOS’s designers synergised to conceptualise the animation that would best represent the app’s ethos. This collaborative effort was pivotal in aligning our creative direction with the client’s expectations and the app’s core functionality.
The result was a suite of fluid, intuitive animations that not only aligned with SpaceOS’s brand identity but also enriched the user experience. The app’s new animated interface was met with positive feedback, reflecting an increase in user engagement and satisfaction.