About the Work
LDDR by CCM Technologies is a modern applicant tracking product built too serve recruitment and staffing companies. LDDR is build natively for the Salesforce appexchange.
Challenges
LDDR required a creative partner to bring clarity to LDDR’s brand positioning by taking the vision of their product and distilling it into a strong identity through voice and visuals. Furthermore LDDR required us to create assets and content to support marketing and release of the product and build the website for LDDR
- On this page:
- About the work
- Challenges
- Statement of requirement
- Our approach
- Results
Statement of Requirement
- Hosting Environment
- Coherent Brand
- Mobile-First Pages
Our Approach
We worked with the LDDR product team to truly understand the aspirations and motivations behind the product and the passions of the LDDR leadership team through workshop sessions. We immersed ourselves with the staffing industry; presenting industry overviews and competitor reviews in design sessions to help the LDDR team articulate desired tone and brand territory.
Results
Delivered a clear modern brand synonymous with the client’s strategic aims. This included brand assets such as logo, fonts/typeface, and colour schemes. We used this to write content and build the LDDR website (lddd.app). Furthermore we created an investor deck template to support LDDR’s go to market plan.