About the Work
We managed and led the delivery of the government’s high-profile Dementia Friends campaign site in collaboration with the Alzheimer’s Society. The Dementia Friends initiative aimed to raise awareness and understanding of dementia, encouraging individuals to take small actions that could make a big difference to people living with dementia.
Challenges
The Dementia Friends campaign required a robust digital platform to reach and engage a broad audience across the UK. The website needed to accommodate a high volume of visitors and provide accessible, user-friendly resources to support the campaign’s objectives. Additionally, the website had to integrate seamlessly with Salesforce CRM to manage data collection and engagement with campaign participants.
- On this page:
- About the work
- Challenges
- Statement of requirement
- Our approach
- Results
Statement of Requirement
- Accessibility
- CRM Integration
- Future Expansion
Our Approach
Leveraging our expertise in digital community products and CRM integration, we successfully managed and led the development of a user-friendly and accessible website for the Dementia Friends campaign. Working closely with the Alzheimer’s Society, we ensured the website met the campaign’s requirements and provided valuable insights into data integration with Salesforce CRM.
Results
The Dementia Friends campaign achieved remarkable success with the launch of the user-friendly website. The website’s accessibility and seamless integration with Salesforce CRM significantly increased public engagement and participation.
