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    UK Parliament

    About the Work

    The UK Parliament sought a comprehensive digital solution to replace its outdated paper-based system used for guiding MPs and staff through parliamentary procedures. The objective was to develop an Alpha and Beta service aligned with Parliament’s data-driven website redesign, utilizing an RDF N-Tripples canonical form for structuring data.

    Challenges

    The primary challenge was to transition from a paper-based system to a digital guide without compromising the depth and complexity of the information provided. The project required accommodating long-read texts, transactional elements, video content, and data-driven content types within a user-friendly navigational framework. Maintaining an intuitive user journey and integrating a flat, data-driven navigational structure to align with Parliament’s taxonomy further complicated the solution.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Develop a digital guide to support MPs and staff in understanding parliamentary procedures.
    • Deliver an Alpha and Beta service consistent with a data-driven website redesign.
    • Ensure the solution adheres to a structured data approach using RDF N-Tripples.

    Our Approach

    Solution Development: We adopted a headless content management system (CMS) approach, evaluating several OTS/COTS solutions to identify the best fit for Parliament’s needs. A COTS solution was chosen for its alignment with user and technology requirements.

    Collaborative Workflows: Working closely with the Parliament Digital Service (PDS), we aided in procurement and setup, ensuring user access and content templating met Parliamentary standards.

    User and Business-Centered Product Management: Our strategy focused on integrating a data-driven canonical navigational structure through hybrid development, including UI and workflow enhancements and middleware API creation.

    Design and Iteration: We engaged in full-team design critiques, co-design workshops, service blueprinting, and facilitated design sprints following an Agile Scrum methodology. This approach helped us rapidly ideate, prototype, and test user-centered solutions.

    Continuous Improvement: Our efforts included workshops for articulating mission statements, introducing goal-oriented roadmaps, and bridging gaps between design and development.

    Capacity Building: We supported PDS through personnel growth, upskilling new recruits, and facilitating knowledge transfer.

    Results

    The application of agile methodologies enabled the successful delivery of a digital service that effectively replaced the legacy paper-based guide. The service has improved user experience, streamlined the process of referencing parliamentary procedure, and has been released as a public Beta. Leveraging the insights gained, we deployed our own headless CMS to the G-Cloud and have since been assisting other organizations in understanding and implementing headless content management approaches.

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    Benchmarking Data Service Alpha

    About the Work

    We partnered with the Infrastructure and Projects Authority (IPA) to deliver a digital data platform that will improve access to better quality infrastructure project data, improve benchmarking estimates for future projects and save multi-millions of public money.

    Challenges

    We needed to pick up the service from a prior ‘Not met’ GDS assessment and showcase the absolute experience of our multidisciplinary team to focus on solving the whole problem for the users. This required meticulous coordination and collaborations with departments and ALBs like Network Rail, Highways England, DfT, GDS and Cabinet Office Digital.  Adding a mini discovery in order to deliver a comprehensive user-centred Alpha in line with GOV.UK Service Standards, in a condensed timeline of 12 weeks truly challenged our team to deliver above and beyond the problem at hand.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • User Research
    • Service design
    • Multi-disciplinary team
    • IDAM
    • Rapid Prototyping
    • Content design

    Our Approach

    We conducted a discovery and thorough alpha, prioritising user needs. We swiftly identified and recruited real users, leveraging insights from user research to define user groups. Taking an agile approach, we designed, prototyped, and iterated the end-to-end proposed service. Our commitment to user-centred design was reinforced by coaching the internal service team, potential users, and wider stakeholders in workshops, show-and-tells, and open collaboration sessions. Seeking continuous improvement, we invited peer reviews from GDS and Cabinet Office DDaT. The team was meticulously prepared for an Alpha assessment with GDS, ensuring the Benchmarking Data Service aligns seamlessly with user needs and principles of the GOV service manual.

    Infrastructure and Projects Authority

    This was the first time we have worked with Gulp Digital and I have been impressed with how quickly they hit the ground running and embedded within the organisation as a team. The team have been great to work with, they have demonstrated clear experience in carrying out work in line with the government service standards. They have challenged us throughout the Alpha to ensure we get the best results and deliverables. I would welcome the opportunity to work with them again in the future.

    Aleister Hellier, Head of Benchmarking at the Cabinet Office (IPA)

    Results

    Our interventions resulted in the IPA achieving one of it’s objectives of a service that focused on user needs. We successfully led the Benchmarking Data Service to achieve a ‘Met’ at GDS assessment.  This marked a first for the IPA and with the approval to move on to a private beta build of the service, making the vision of saving, the government and taxpayers, even 1% of project costs (~£750m per year)  through better benchmarking a step closer to reality.  This highlighted our team’s dedication and commitment to transparency, agility, and delivering value for money.

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    SpaceOS 

    About the Work

    SpaceOS approached our agency with the vision of infusing their app with dynamic animations to enhance user engagement and provide an immersive experience. Recognising the potential to elevate their digital presence, we embarked on a collaborative journey to realise this vision.

    Challenges

    As part of the project, we were tasked with creating animated content that would help users understand the tenant management app better while staying true to the SpaceOS brand identity. Achieving this required an in-depth understanding of their brand values to ensure that the animations aligned with their image and target audience. Additionally, we had to make sure that the animations were adaptable for different social media platforms, catering to specific user experiences and technical requirements.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Creative Development and Ideation: We facilitated a workshop that fostered an environment of creativity and innovation, allowing for the exchange of ideas that shaped the project’s direction.
    • Production Management: Our team meticulously managed the production process, ensuring that each phase of the project was executed with precision and in accordance with the agreed timeline.
    • Motion Design and Animation: We crafted bespoke animations that brought the app’s interface to life, creating a visually engaging and interactive user experience.
    • Text-on-Screen Script: A compelling narrative was developed for the text-on-screen elements, designed to complement the animations and enhance the overall storytelling.
    • Storyboarding: The initial storyboard laid the foundation for the visual journey, which was refined through two comprehensive rounds of revisions, ensuring every detail was perfected.
    • Music Sourcing and Licensing: We sourced and secured the rights to a soundtrack that resonated with the app’s brand and the animations, adding an auditory dimension to the visual experience.
    • Multi-Format Exports for Social Media Campaign: The final animations were exported in various formats, optimised for a targeted social media campaign to maximise reach and impact.

    Our Approach

    The project commenced with a creative development and ideation workshop, where our team and SpaceOS’s designers synergised to conceptualise the animation that would best represent the app’s ethos. This collaborative effort was pivotal in aligning our creative direction with the client’s expectations and the app’s core functionality.

    Results

    The result was a suite of fluid, intuitive animations that not only aligned with SpaceOS’s brand identity but also enriched the user experience. The app’s new animated interface was met with positive feedback, reflecting an increase in user engagement and satisfaction.

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    Cluttons

    About the Work

    Cluttons, a leading international property consultancy business, faced critical outages and performance issues with their Drupal web estate, comprising corporate and campaign websites, impacting their online presence and business operations. They sought emergency support and technology modernisation to ensure website resilience and ongoing success.

    Challenges

    Frequent outages and poor website performance affected Cluttons’ business opportunities and reputation. The existing infrastructure lacked resilience, leaving them vulnerable to future outages. One of the key challenges was that Cluttons had a single environment deployment, meaning changes were not thoroughly tested in a pre-launch environment for resilience. This lack of testing contributed to the outages and performance issues they experienced.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Rapid deployment of Bespoke Pages
    • Open Source and APIs
    • Hosting Environment
    • Security
    • Ongoing Support

    Our Approach

    We promptly provided emergency technical support, conducting a detailed investigation to identify the root causes of the outages. With a proactive approach, we implemented remedial measures to restore website functionality and prevent the same issues from resurfacing. Working closely with their infrastructure provider, we implemented a multi-stage hosting environment (test, staging, live). We deployed a global Content Delivery Network (CDN) to enhance website responsiveness and ensure seamless user experiences across the globe.

    Results

    Cluttons’ website recovered fully and demonstrated remarkable resilience thanks to our swift and decisive actions. The introduction of the global CDN significantly improved website performance, while the multi-stage hosting environment provided resilience against bugs and un-tested features being released. The success of our collaboration and the positive outcomes achieved built a strong and lasting partnership with Cluttons. Recognising the value of ongoing support, they chose to continue their digital journey with us. For the next 18 months post-project.

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    Homes England

    About the Work

    We collaborated with Homes England to digitally transform the Help to Buy: Equity Loan program to streamline the home-buying process and promote affordable homeownership backed by the government.

    Challenges

    We needed a user-friendly platform that meets accessibility standards and delivered a consistent brand experience to accommodate a broad audience, including those with disabilities and assisted digital needs in line with the GOV.UK Service Standards. Technical and brand integration with Homes England’s and contracted service providers was crucial as third parties provided different parts of the service.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Accessibility
    • Open Source & APIs
    • Hosting Environment
    • Coherent Brand
    • Experience
    • Mobile-First Pages
    • Security

    Our Approach

    We designed the service to maintain a consistent brand across all interaction points, solidifying the Help to Buy brand and underlying the backed by Government sub-branding. Emphasising accessibility, we rigorously tested the site with personas using assistive technologies in the GDS Empathy Lab. Working closely with the internal IT team, we established the relevant secure hosting environments in Microsoft Azure. We developed the mobile-first service using open-source technologies, including an integrated data service to integrate data from third-party
    systems using APIs and automated data pipelines with Homes England’s backend systems, ensuring a smooth user experience.

    The Gulp Digital team were a delight to work with.  Arriving in an organisation unused to agile working, their unparalleled commitment to understanding users’ needs, conducting thorough user research and to creating a user interface that not only resonated with our audience but also significantly improved user engagement were key to the project’s success.Gulp’s design ethos, deeply rooted in empathy and user advocacy and their attention/eye for detail, ensured that every aspect of the user experience was seamless and intuitive.

    Will German | Chief Risk Officer at Homes England

    Results

    Our collaboration resulted in a highly accessible and user-friendly service, supporting potential homebuyers with valuable resources. The platform contributed to increased accessibility to affordable homeownership, reflecting a genuine commitment to all users.

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    Dementia Friends

    About the Work

    We managed and led the delivery of the government’s high-profile Dementia Friends campaign site in collaboration with the Alzheimer’s Society. The Dementia Friends initiative aimed to raise awareness and understanding of dementia, encouraging individuals to take small actions that could make a big difference to people living with dementia.

    Challenges

    The Dementia Friends campaign required a robust digital platform to reach and engage a broad audience across the UK. The website needed to accommodate a high volume of visitors and provide accessible, user-friendly resources to support the campaign’s objectives. Additionally, the website had to integrate seamlessly with Salesforce CRM to manage data collection and engagement with campaign participants.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Accessibility
    • CRM Integration
    • Future Expansion

    Our Approach

    Leveraging our expertise in digital community products and CRM integration, we successfully managed and led the development of a user-friendly and accessible website for the Dementia Friends campaign. Working closely with the Alzheimer’s Society, we ensured the website met the campaign’s requirements and provided valuable insights into data integration with Salesforce CRM.

    Results

    The Dementia Friends campaign achieved remarkable success with the launch of the user-friendly website. The website’s accessibility and seamless integration with Salesforce CRM significantly increased public engagement and participation.

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    LDDR

    About the Work

    LDDR by CCM Technologies is a modern applicant tracking product built too serve recruitment and staffing companies.  LDDR is build natively for the Salesforce appexchange.

    Challenges

    LDDR required a creative partner to bring clarity to LDDR’s brand positioning by taking the vision of their product and distilling it into a strong identity through voice and visuals. Furthermore LDDR required us to create assets and content to support marketing and release of the product and build the website for LDDR

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Hosting Environment
    • Coherent Brand
    • Mobile-First Pages

    Our Approach

    We worked with the LDDR product team to truly understand the aspirations and motivations behind the product and the passions of the LDDR leadership team through workshop sessions.  We immersed ourselves with the staffing industry; presenting industry overviews and competitor reviews in design sessions to help the LDDR team articulate desired tone and brand territory. 

    Results

    Delivered a clear modern brand synonymous with the client’s strategic aims.  This included brand assets such as logo, fonts/typeface, and colour schemes.  We used this to write content and build the LDDR website (lddd.app).  Furthermore we created an investor deck template to support LDDR’s go to market plan.

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    District

    About the Work

    District Technologies asked Gulp Digital to deliver a best-in-class user-centred platform that connects users to buildings and the things they love around them.

    Challenges

    Build a platform that could support accelerated growth in users in a flexible, scalable, and robust way. Improve capabilities by understanding users’ shifting needs. Additionally, introduce staff to tried and tested product development methodologies and disciplines while providing mentorship. 

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Accessibility
    • Open Source & APIs
    • Hosting Environment
    • Coherent Brand
    • Experience
    • Mobile-First Pages
    • Security

    Our Approach

    An agile approach to product development: We started with a highly interactive and collaborative discovery to learn about District’s users (their needs, behaviours and expectations ), technologies, and constraints. Our product development squad took ownership of the product vision and the product backlog and used insights derived from discovery to prioritise, develop, iterate and test items in the backlog throughout sprint delivery cycles.

    The gulp team helped us strategically think about the subsequent phases of work and how to tackle them, as well as assisted with some of the heavy lifting in the moment on current deliveries

    Peter Hallett, CTO at District Technogies

    Results

    A redesigned user-centred platform for District that enhanced user and customer experience that was scalable, robust and flexible to support future needs. In addition we transferred knowledge of service and product development methods, tooling and facilitation techniques with District staff.

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    VOXD

    About the Work

    VOXD Consulting is a Salesforce consulting company that specialises in building solutions for Staffing and Recruiting organisations.  We worked with VOXD to define their brand strategy, designed brand assets and built their new website.

    Challenges

    VOXD Consulting required a digital partner to bring clarity to their value proportion and the marketing of their niche service offering.  They wanted to showcase their voice of experience and reputation through a clear brand and identity.

    • On this page:
    • About the work
    • Challenges
    • Statement of requirement
    • Our approach
    • Results

    Statement of Requirement

    • Accessibility
    • CRM Integration
    • Future Expansion

    Our Approach

    We designed the service to maintain a consistent brand across all interaction points, solidifying the Help to Buy brand and underlying the backed by Government sub-branding. Emphasising accessibility, we rigorously tested the site with personas using assistive technologies in the GDS Empathy Lab. Working closely with the internal IT team, we established the relevant secure hosting environments in Microsoft Azure. We developed the mobile-first service using open-source technologies, including an integrated data service to integrate data from third-party
    systems using APIs and automated data pipelines with Homes England’s backend systems, ensuring a smooth user experience.

    Results

    Through discovery, and design sessions we were able to present a visual identity toolkit (including new logo, tone and guidelines and defined brand values) as well as design content and build the new VOXD website (VOXD.com). 

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